Teachers who have shared their wisdom. Makers who have honed their craft over generations. Customers who have welcomed us into their practice. Partners who have walked alongside us. And the small team behind Yogamatters today, who care deeply about the work we do and the people we do it for.

Introducing the team based in North London - pictured above. 

Top Row: Jane - Buying and Merchandising, Ves - Photography, Emma - Brand & Marketing, Lily - Product Development and Customer Services. Bottom Row: Becky - Graphic Design and Creative, Ivan - Purchasing and Operations, Twanna - Owner and CEO, Michelle - Managing Director and Kara - Marketing and Content.

And the rest of the remote team: Viki - Finance, Krisz - Customer Service & Accounts, Andy - IT and Technical, Chloe - Marketing, Peter and Peter - Non Execs. 

We all arrived here by different paths. Some of us have been with Yogamatters for many years, others are newer to the journey. We come from different backgrounds, bring different skills, and see yoga through different lenses. What connects us is a shared belief that the products we create should genuinely support people’s practice, and that how they’re made matters just as much as what they do.

Many Yogamatters props that support yoga practices around the world begin their journey in India, shaped by the hands of our partners that we have been honoured to have worked with for nearly 20 years. Many of these skilled craftspeople have been on the whole journey with us, making up a vital part of the legacy of Yogamatters and the products that we take such pride in.

Explore Our Trip to India, the Behind the Scenes of our photoshoots and how we have brought this to life through our Heritage Page.

We wanted our whole team to experience that first-hand, to meet the people behind the products, to understand the craftsmanship behind every stitch and weave, and to deepen our appreciation for the place where so much of yoga’s story began.

Watching them work, what stood out wasn’t speed, but care. Every movement had purpose. Every assembly was aligned by hand. Every seam was checked before it moved on to the next stage. It was a quiet reminder that the props we use every day begin with skills that have been developed over many years.