Our Values
At Yogamatters, our values are inspired by the roots of yoga and shaped by the community around us.
We meet every journey with kindness and care, supporting you wherever you are.
Honest, responsible and authentic in our products, our words and our actions.
We celebrate diversity, nurture community and believe we are stronger together.
We encourage joy, courage and self-expression. Your light matters.
Rooted in the traditions of yoga, we share knowledge and remain open to learning always.
Our Ethics
For three decades, we have grown alongside a community of teachers, studios, and customers who care deeply about yoga and wellbeing. Being a small, independent business means every decision matters. From how we support our team, to the suppliers we choose and the materials we use, we approach our work with care.
People are at the heart of everything we do. We are small team with individual strengths and a close, family-style bond. We aim to make wellbeing inclusive and accessible for customers, and we give back to the yoga community that has supported us throughout our journey with many longstanding relationships with teachers and studios alike.
We review every product carefully and only share what we believe in. Our collection reflects values of mindfulness, integrity, and care. We are transparent about how and where our products are made, and we work with makers and brands who share our commitment to quality and durability.
We see every partnership as a relationship built on trust and respect. We value long-standing supplier connections, seek out like-minded partners, and co-create products and services that are meaningful, ethical, and beneficial for everyone involved.
All suppliers manufacturing Yogamatters branded products are required to meet our Ethical Standards Policy and sign our Ethical Declaration, which covers areas including working conditions, wages and working hours. We also practice this when selecting the other brands we sell.
Looking Ahead
Our journey is ongoing.
We know there is always more to learn and more we can do.
We remain committed to moving forward with integrity, care, and gratitude.
Thank you for walking this path with us.
