Tell us a little bit about who and what is behind Yogaru?
I have been practicing yoga for over 20 years. My practice evolved hugely when I started to develop my own self led home practice. I started to see even more benefits from flowing with exactly what came up for me every time I stepped on my mat. My practice is there to support me whenever I need it and to reminds me that I am uniquely me. I turn to it to find grounding; keep calm in difficult situations; find space to breathe a full breath and enjoy life. I created the Yogaru 108 Asana cards to share all this with as many people as possible.
What makes you unique as a brand and as a business?
Having trained as a yoga teacher with a background in design I was able to translate and give a very user friendly approach to the poses to make them suitable for all levels of experience. There is also a wide selection of 108 poses to choose from in the set and each card gives you the pose name and family, level guide, muscle activity guide and alignments cues for each pose.
What does the future look like for Yogaru?
Where do I start! I have so many plans to help people find this amazing practice and offer tools to develop a home practice. I have a ‘How to build a home practice’ book in the pipeline and have had requests for asana posters and other new series of graphics from images I have uploaded to my Instagram.
What’s your favourite thing/feature of your cards?
The cards allow you to be the boss of your own practice. You decide exactly what will be most beneficial for you when you step on your mat and which gives you the freedom to tailor to your needs, spend more time in poses that nourish you, practice as often as you like and pick a time of day that suits you.
