prAna: Free-spirited and Sustainable Clothing

prAna: Free-spirited and Sustainable Clothing

Activewear is not hard to come by these days, but living in a world where clothing is mass-produced means there is often uncertainty around whether items are ethically sourced, responsibly made and align with our beliefs. If you strive to live as a conscious consumer and want to know exactly where your clothes were made and that they are giving back to the environment, you needn’t look any further than prAna. With a mission to inspire healthy, active and free-spirited living, sustainable clothing brand prAna suits yogis and climbers down to the ground.

The birth of prAna

prAna was founded over 25 years ago by avid adventurers Beaver and Pam Theodosakis. The pair noticed a lack of stylish yoga and climbing gear, that was also made from eco-friendly materials, on the market. The birth of prAna saw Beaver and Pam making their own sustainable clothes from scratch, packing them in recycled boxes and shipping them across the country.

Although the firm is now a lot bigger, its founders still stick to their belief that businesses should give a lot more than they take from the world. This inspires them to climb over hurdles and barriers they meet along life’s never ending learning curve and find innovative ways to ensure each item they produce and every bit of packaging is made responsibly and with the environment in mind.

Who is prAna made for?

prAna is a brand that wants individuals to live their best lives; the company wants to empower men and women alike to feel good about themselves throughout life’s adventures and is passionate about producing clothing that reflects this ideal. No matter what your sport of choice may be, prAna’s wide range of products means there is an item to match any activity – each inspired, tried and tested by its team of yogis, climbers and adventurers. From yoga pants to swimwear and even everyday wear, each time you wear an item of prAna clothing, you can feel safe in the knowledge that it is sustainable, eco-friendly and most of all, stylish.

prana

What’s on offer?

Think stylish. Think hard-wearing. Think bold. Wear sustainability every day with prAna’s vast selection of fitness wear, everyday wear and accessories. Women can take their pick of tops, pants, sweaters, outerwear and swimwear, as well as a selection of dresses and skirts suitable for everyday errands and even office attire, whilst men can have all their fitness and casual clothing needs fulfilled in just one shop.

prAna’s new fit yoga pants: designed by women and for women

In January, prAna announced three brand new styles of women’s yoga pants that will be added to their spring collection this year. Featuring a high waistband and lightweight material, the pants are made of prAna’s most technical performance fabrics and will be available in a variety of rises and lengths. This means that regardless of your body type or the activity you are taking part in, there is bound to be a perfect pant to suit you. No more rolling down during yoga, prAna’s new pants are designed with active women in mind and will mould to your body shape. Tried and tested by prAna’s team of female designers, these sustainable pants are authentic and well researched. Senior designer Becky shared her opinion on the new fit pants, ‘these are by far the best active pants that prAna has ever created. We have totally nailed the fabric, the fit and all of the construction. We’ve just perfected every single element about it.’

Sustainable Materials

prAna’s sustainability motto is to seek out materials from sustainable sources, ensure the people they work with are treated fairly and that the processes they use to make clothes do nothing but improve the industry. The main materials you will find in prAna’s products are organic cotton that replenishes soil fertility, recycled wool from old garments and new garment cuttings, hemp which is a brilliant replica of linen once made into fabric, recycled polyester which is often sourced from plastic bottles and responsible down which looks out for animal welfare. You can wear prAna clothing knowing that each garment has been made with the utmost care, responsibility and, of, course, with the environment in mind.

PrAna Headquarters

Not only does prAna ensure its clothing is as sustainable as possible, the eco-friendly brand carries its ethos into its headquarters, too. With energy efficient, minimalistic interiors, plenty of recycling facilities and even in-house composting, prAna really does live and breathe sustainability.

Shop the prAna collection at Yogamatters here.

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