Asquith London

Alice Asquith launched Asquith London in 2002 as a designer yoga / lifestyle clothing label offering classic, well cut styles in tonal colours and luxurious, natural fabrics that felt fabulous against your skin. Alice designs the collection to make you feel good both inside and out; with a feminine and flattering fit that enhances the wearer's best assets and in deliciously soft, natural fabrics that feel so comfortable. In 2008, while developing the new collection, Alice learnt about the negative impact of cotton, with its alarming environmental and social consequences, and it felt wrong to continue using cotton at the expense of others and the environment - even if it did feel nice! So she set out to make a high quality, luxurious range - which feels great but has a positive impact on people and the world around us. Hence the new collection - made with organic certified and sustainable fabrics, as well as the most ethical production methods - with the same great quality, feel and comfort - as before - but enhanced by ethical values. Now Asquith London allows the wearer to buy ethically without sacrificing quality, style and design.